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Sunderlands Review
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Sunderlands has been around for over sixty years and has earned its reputation as one of the most trusted bookmaking names in the United Kingdom. They are one of the oldest bookmakers in the UK and they have cemented a legacy based on service, fairness, and integrity. They only began their online services in 2006 and it includes a poker room, casino, bingo, and other games on their site. Sunderlands seeks to provide “a complete betting and gaming solution to all our customers, by offering a friendly personal service, great promotions and value for your hard earned betting money”. They cover all the major sports around the world and have terrific bonuses along with great promotions. They are a traditional bookmaker and cover the classic sports very well; those include both horse and greyhound racing. |
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Strengths |
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Sunderlands offers new punters a £50 free bet and they match the first deposit up to £10. |
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One of the oldest and most trusted bookmakers in the world |
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Weaknesses |
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They offer online betting only from 2006 |
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They proved to be very unreliable since they came online, and have a very bad reputation among affiliates and online industry |
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Rating |
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Website |
www.sunderlands.com |
Licensed |
Malta |
US Players |
NO |
Best for |
UK |
Bonus |
£50 Free Bet |
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Special features: |
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► Sunderlands offers a special “text bet” that allow all of their customers around the world to place a bet within seconds using their mobile phones via a SMS.
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| For customer convenience they put the betting schedule on the front page on their website for all to see. They also continuously update the races in real time so punters can be informed of how the day is unfolding. They do this because a lot of their business comes from dog and horse racing. Sunderlands has a very simply website and the navigation is both clear and concise. |
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| What separates Sunderlands from other bookmakers is that every day, they nominate a UK horse race or races, as that day’s “showcase” race. Customers are allowed to place bets of up to £200 and addition to that they offer several bonuses along the way, but these bonuses to not apply to the bets placed on the board prices. Also, the showcase race can never be combined with any other promotions, and this includes free bets. The showcase bonuses they offer include: For win bets, the stakes will be returned if your horse happens to finish in second place. When you put money on each-way bets, the place bet is returned if the selection finishes out of the paid places. They do offer a “best odds” absolute guarantee of bets places at the early prices. If a selection’s SP is greater than the early price, the bet is settled at SP. There is another “best odds” guarantee of bets placed at early prices. Rule 4 deductions of 10p in the pound (in a horsed priced at 6/1 or more does nor run) do not apply to showcase races. Some punters are fortunate enough to pick the winners of three consecutive show case races, on the very same day, are eligible to receive a free bet, equivalent of the smallest stake, up to a maximum of £100. |
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| Sunderlands offers a 24/7 chat customer service option, and I find these to be the best customer service options because they allow punters to get immediate answers to any problems or questions they may have. |
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