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Sportsbook reviews and bookmaker rankings
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| Sports betting is one of the most popular forms of online gambling. This is why we have a full section dedicated to sports betting here at Gambler Awards. We have an overall sportsbook ranking as well as special awards for online bookmakers on many criteria, to help you find the best bookmaker for your needs. The sportsbooks nominated for this awards are the top of the sports betting industry. |
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About Sportsbook Rankings - Rating System
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| We have a very advanced system to determine the best online sportsbooks. We analyze the bookmakers according to many criteria, giving them a rating from zero to five for each category. After the analysis is done, we calculate the average rating of the bookmakers and publish the top ten. Note that this ranking may change in time, since bookmakers can improve or decrease their quality. |
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| Here are some of the criteria we use to analyze the sportsbooks: |
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| - best US sportsbook |
- best ice hockey betting |
| - best EU sportsbook |
- amount and quality of betting odds |
| - best UK bookmaker |
- diversity of bets available |
| - best racebook |
- online bookmaker promotions and bonuses |
| - best horse racing sportsbook |
- longevity of the sportsbook online |
| - best greyhound sportsbook |
- honesty and reliability of the bookmaker |
| - best soccer betting |
- payment methods available |
| - best US Football betting |
- security of the site |
| - best cricket betting |
- speed of payout |
| - best basketball betting |
- quality of customer service |
| - best tennis betting |
- design of the website |
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| Disclaimer: Stay assured that none of the sports betting companies listed on our site have paid us for their placement. All the awards and rankings are the result of our independent analysis based on the criteria listed above. |
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Top 10 Bookmakers Reviews
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| Below we will provide individual reviews for the top 10 sportsbooks. This bookmaker reviews are very useful for online bettors, who have the possibility to choose wisely the sports betting companies they use. We hope this information will be helpful for you. |
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| #1 Betfred |
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Betfred is according to our analysis the best bookmaker available online. With excellent odds, good promotions, outstanding reputation, financial stability and quality banking options it is no wonder why we consider Betfred one of the best choices for online bettors. Betfred was established as a bookmaker in 1967 and the name comes from the co-founder, Fred Done. Over the years Betfred gained a very good reputation among bettors and sport fans, and now it is the main sponsor of the World Snooker Championship as well as the Nottingham Greyhound Stadium. With a wide variety of sports and betting options, you will surely find everything you need at Betfred. |
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| Sign up bonus: £50 in Free Bets |
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| Recommended for: UK, World |
US Players: NO |
Licensed: Gibraltar |
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| #2 Bet365 |
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Bet365 is one of the leading online bookmakers. Regulated by the Gambling Commission in the United Kingdom (licence number: 000875), Bet365 has proved to be one of the top bookmakers every year, with excellent odds and a very large selction of bets. Bet365 has very high quality standards when it comes to deposits and withdrawals, and a customer that is fully verified will receive his withdrawals in no time. The website is available in 17 languages and all sports are covered with detailed betting options, including Asian Handicap and Live betting on live events. If you are serious about sports betting, Bet365 is a very good bookmaker for you. Deposit limits and maximum bets allowed are among the highest on the internet, while you can be confortable by knowing that your money are safe with a very solid and financial stable bookmaker. |
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| Sign up bonus: 100% up to €100 |
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| Recommended for: World |
US Players: NO |
Licensed: United Kingdom |
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| #3 Canbet |
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Canbet is one of the famous UK bookmakers that guarantees a safe and secure environment for you to bet. Many betting options are available at Canbet, with excellent coverage for football, horse and greyhound racing, as well as many other sports. Canbet is offering many bonus options for its customers, and many promotions with huge prizes. Before signing up, don't forget to visit the "Bonuses" page, and choose the sportsbook bonus code that fits you best. You will also find many ongoing promotions that may interest you. The banking options at Canbet are impressive, with special options for Chinese bettors, like China Debit Card, China Post and more (for accounts in RMB). We consider Canbet one of the most reliable bookmakers, and the only draw down we see is the design of their website that should be improved. Canbet has offices in Australia and United Kingdom, and we recommend it as the best sportsbook for Australians, as well as one of the best options for British bettors. |
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| Sign up bonus:£30 Free Bets |
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| (use bonus code: freebet) |
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| Recommended for: Australia, Asia |
US Players: NO |
Licensed: United Kingdom |
| #4 Betsson |
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Betsson is one of the leading European gaming sites, and their sportsbook is of high quality. Betsson gives you the possibility to bet in a classical sportsbook or in a betting exchange. If you prefer zero house edge and want to try the lay / back betting style, you can do that at Betsson. They also provide financial betting, for those who think global economy is more predictable than sports. Betsson is a complete gaming site with sportsbook, casino, poker room, betting exchange, financial trader, bingo, scratch games and skill games to satisfy all the gambling needs someone might have. Betsson is a very good bookmaker for the European market, since their website is available in 18 different languages. Another strong point for Betsson is their modern looking website, designed in a very original and fashionable style. |
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| Sign up bonus: Moneyback offer |
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| Recommended for: Europe |
US Players: NO |
Licensed: Malta |
| #5 Ladbrokes |
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Ladbrokes is the most respected name in the betting industry. The company has over 100 years of history, dating from 1886. Ladbrokes is renowned worldwide for its professionalism and it's the largest betting company in the UK and the largest retails bookmaker in the world, with more than 2,200 retail betting shops. Ladbrokes also operates online, offering sportsbook, racebook, casino, poker, backgammon, bingo, games, lotto and financial bets. Practically, every form of gambling is present at Ladbrokes, in a safe and honest environment. The variety of bets and games is huge, and combined with the great reputation and the fast customer support makes Ladbrokes a perfect choice for any gambler. Another big advantage of Ladbrokes is the acceptance of PayPal as payment method for European customers, which is something unique in the betting industry. |
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| Sign up bonus: £10 Free Bet |
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| Recommended for: UK, World |
US Players: NO |
Licensed: United Kingdom |
| #6 William Hill |
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William Hill is one of the oldest bookmakers in the world. It was established back in 1934 by an English business man with the same name. During the years William Hill has evolved in what it is today, one of the biggest bookmakers in the world. Will Hill is now listed in the FTSE 250 index meaning that it is one of the largest companies in the United Kingdom. The advantages of betting here are obvious. A large company with financial strengths is always safe for big bettors, and they offer plenty of betting options at good odds. Among Ladbrokes, Bet365, Bet Fred or Canbet, William Hill is one of the safest bookmakers in the world and it is recommended for high rollers. |
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| Sign up bonus: £25 Free Bet |
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| Recommended for: UK, World |
US Players: NO |
Licensed: United Kingdom |
| #7 Unibet |
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Unibet is one of the largest European bookmakers. It provides excellent odds for all European sports. There are more than 2,000 betting opportunities for football at almost anytime, and the diversity of bets is high. You can bet on entertainment and political events as well at Unibet. Having a Unibet account will also give you the opportunity to play a large range of games, including virtual horse racing, dice, hi-lo, poker and even boxing. Recently, Unibet made a huge change to their website design, and the new website looks excellent. In some languages the old website is still up, but is about to change in the near future. With many payment methods available and many languages to choose from (more than 20) and the ability to use all major currencies, we consider Unibet to be among the best bookmakers for Europeans. |
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| Sign up bonus: 100% up to £20 |
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| Recommended for: Europe |
US Players: NO |
Licensed: Malta |
| #8 Expekt |
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Expekt is a reputable European bookmaker. One of the big advantages of Expekt is the Multilanguage platform, allowing the customers to choose from more than 25 different languages, including Chinese. Expekt is renowned for the fast and reliable banking methods and the great customer support. Expekt is recommended for European bettors, especially for those who want to bet on football, since the number of bets available for football is huge. Many other sports are covered as well, but it is not recommended for American sports fans. Expekt is a bookmaker very dedicated to football, and has many promotions and special bets for the major football events like the European Championship or the World Cup. We recommend Expekt as one of the best bookmaker for Europeans. |
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| Sign up bonus: 100% up to €35 |
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| Recommended for: Europe |
US Players: NO |
Licensed: Malta |
| #9 Bet-at-home |
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Bet-at-home is a trusted name in the bookmaking industry. The sportsbook belongs to the well known Mangas Gaming Group (owner of Expekt, Everest Poker and BetClic). Their betting platform is very easy to navigate and you can place bets starting from as low as 1 Euro. They offer a first deposit bonus of up to 22 Euro and run different promotions, including the "50 Euros for free every day", which gives 50 Euros for free to a random user that was online during the day. At Bet-at-home you can bet on almost any sport, but the most bets are from soccer. Other well covered sports are Tennis, Basketball or Handball. Bet-at-home offers live betting on important football games or tennis matches, and some of them are available for live streaming on their website, so you can actually watch the game live in a small video window and bet on it in the same time. |
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| Sign up bonus: 50% up to €22 |
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| Recommended for: Europe |
US Players: NO |
Licensed: Malta |
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| #10 Paddy Power |
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Paddy Power is a real Irish bookmaker, with excellent coverage for all major UK sports. Football, rugby, snooker, cricket, greyhound or horse racing and darts are just some of the sports you can bet on at Paddy Power. In fact, there is little you can't bet on at Paddy. You can bet on almost every possible sport, plus a wide range of non-sporting events like elections, TV shows, music events, Hollywood gossip and many more. Paddy Power is a complete bookmaker that will satisfy the needs of any bettor. They have a very nice sign up bonus, giving you a free £10 bets after placing your first £10 bet. Paddy Power is renowned to be the most friendly bookmaker, and we recommend it as one of the best UK sportsbook. Paddy Power is a good choice for any type of bettor. |
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| Sign up bonus:£10 Free Bet |
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| Recommended for: UK, World |
US Players: NO |
Licensed: Ireland |
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More quality bookmakers
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| Find below small reviews for additional quality bookmakers: |
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| # Titan Bet |
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Titan Bet is the sports betting brand of the famous Titan gaming group. You may have not heard about Titan Bet before, but this is only because they are new on the betting market. Titan Poker is known as one of the leading brands in the poker industry for many years, and they launched their sports betting site with huge bonuses and excellent promotions. Not many bookmakers offer bonuses as high as €250. Regarding their betting offer, you can rest assured that you will find all the major sports with an excellent coverage. Titan Poker has an excellent reputation in terms of cashier and banking options, and you will profit from this on Titan Bet too. Fast withdrawals and excellent customer support are only some of the advantages of Titan Bet. This is a new bookmaker, but it is going to become one of the top brands in the industry shortly. |
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| Sign up bonus: 100% up to €250 |
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| Recommended for: Europe |
US Players: NO |
Licensed: Antigua & Barbuda |
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| # Bet Safe |
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Bet Safe is a Malta regulated sportsbook focusing on the Scandinavian market. They have all the Scandinavian languages (Norwegian, Danish, Swedish and Finish) as well as Polish, Bulgarian and of course English. Bet Safe has a very friendly website, easy to navigate and good looking. The bets are very well structured, and they feature all the major sports as well as some exotic sports like Floorball, Curling, Speed Skating, Bandy or Biathlon. They also have nordic oriented bets on special events from Norway, Denmark, Sweden or Finland. Bet Safe offers support via live chat, email or phone and they're very proud of their client service. If the customer service doesn't respond in 15 minutes they will give you €10 for free! All major European payment methods are available at Bet Safe. |
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| Sign up bonus: €25 |
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| Recommended for: Scandinavian |
US Players:NO |
Licensed: Malta |
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